50+ UPF Sun Protection

Sun Protection Information


We want you to enjoy being in the sun without having to worry about harmful UV rays damaging your skin and health. That is why our products are designed for maximum sun protection for you and your family.

What is Ultraviolet Radiation (UVR)?

Of the many types of radiation emitted by the sun, it is mainly visible (light) and infrared (heat) that reach the earths surface.

Ultraviolet radiation (UVR) is also present but we cannot see it or feel it. Although the ozone in the atmosphere absorbs much of the dangerous UVR before it reaches the ground we can still receive enough to cause sunburn and more serious health problems.

Why is UV radiation dangerous?

Exposure to UVR can cause not only sunburn but also lasting skin damage. This may result in premature skin ageing and skin cancer. UVR can also cause eye disorders such as cataracts.

UPF - What does it mean?

The Ultraviolet Protection Factor (UPF) indicates how well a fabric protects your skin from solar UV and lets you select sun protective clothing with confidence. Remember that the garment only protects the skin it covers. UPF ratings range from 15 to 50. Fabrics that rate higher than 50 are labelled UPF 50+. The table below indicates how well fabrics of certain UPF ratings block out UV.

UPF Ratings

UV Protection

UV Blocked  

15, 20

Good Protection

93.3% to 95.8%

25, 30, 35

Very Good Protection

95.9% to 97.4%

40, 45, 50, 50+

Excellent Protection

> 97.5%

Sun Safety

  • Do not sunbathe
  • Always use 30+ sunscreen in the sun and apply liberally especially after swimming and exercise
  • Avoid unnecessary sun exposure between the hours of 10am and 4pm when the sun's rays are most harmful
  • When exposed to sunlight wear sun protective clothing
  • When swimming wear 50+ UPF sun protective swimwear such as shirts, shorts, swim suits and broad brimmed hats
  • Remember the back of the neck and other sensitive exposed areas of the body when in sunlight
  • Remember the backs of the hands when driving or enjoying activities such as golf, walking and gardening. Wear sun gloves
  • Avoid exposing the arms to the sun when driving by wearing a driving sleeve
  • Practice sun safety when enjoying water sports and remember that the sun's rays are reflected off the water
  • Protect your baby by draping a 50+ UPF breathable wrap over the pram when in the sun.
  • Teach your child sun safety. Ensure that sun screen has been applied to exposed areas of the body before they leave for school and pack a hat.
  • Enforce the policy of 'no hat no play'
  • Avoid the use of tanning beds and devices